My first experience of watching a baseball match (between Durham Bulls and Buffalo Bisons, at the Durham Bulls Stadium - neither of them being a big team) has convinced me that Lalit Modi and Co still have a lot more juice to squeeze out from marketing cricket (especially the one day and 20-20 variants). Here are a couple of immediately evident examples of money still lying on the table
1. How about a celebrity compere/anchor, livening up the minute or so, between overs and during drinks/luncheon intervals? The commercial opportunities available lying untapped are huge. Right now, apart from the cheer-leaders and the advertisements on the big screens, there is no side event that keeps people entertained.
2. More professional franchising out of food business within the stadium. How about differential pricing of food business in different sectors of the stadium?
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