Two fundamental issues on economic growth are often glossed over in public debates in India. One, sustained high economic growth rates require a broad consumption base that the country currently lacks. Two, adding layers of costs, whether in the name of formalisation or climate change or emulation of global standards, will further narrow the consumption base and slow down economic growth.
In a recent interview, Mr RC Bhargava, Chairman of Maruti Suzuki, captured both these aspects nicely.
This year, we are seeing negative growth in the sub-Rs 10 lakh car segment, which represents two-thirds of the market. Only the over-Rs 10 lakh segment is growing, so overall growth is muted. Clearly, a 7 per cent growth rate cannot be sustained when one-third of the market is growing while two-thirds is shrinking… The country decided to upgrade its safety and environmental standards to be on a par with Europe. However, implementing these standards costs money, and it has led to a 60 per cent increase in production costs for lower-priced cars since 2019. The burden of this increase is proportionately much higher on small cars than on cars priced over Rs 10 lakh. So, a car priced at Rs 6 lakh now costs Rs 10 lakh, while salaries have not risen in similar proportions… I think growth will not exceed 3-4 per cent for a few years until economic growth helps bridge the affordability gap in the lower end of the market… It’s clear that the passenger car market in India won’t grow very fast, so we need to focus on exports.
Three things stand out. One, car sales are shrinking or stagnating in the larger lower-priced segment, pointing to a narrow base of the mass market. Two, the Indian car market is expected to grow slowly, only at 3-4%. Three, the costs of environmental and safety standards has fallen disproportionately on the lower-priced vehicles, thereby raising their prices and consequently lowering demand.
While I don’t hold any brief for Mr Bhargava or Maruti, the points raised are critically important for India’s economic growth. Let’s discuss each point in turn, starting with the narrow consumption base.
Consider a few data points on indicators that are proximate to consumption. India’s finished steel consumption rose from 66.4 mt in 2010-11 to 136.29 mt in 2023-24, an annual growth rate of 5.69%. Cement consumption rose from 230 mt in 2011-12 to 375.2 mt in 2022-23, an annual growth rate of 4.55%. Electricity consumption rose from 0.785 million GWh in 2012 to 1.403 million GWh in 2024, an annual growth rate of 5.42%. Two-wheeler sales rose from 11.79 million units in 2010-11 to 17.97 million units in 2023-24, an annual increase of just 3.3%, whereas over the same period, passenger car sales rose slightly faster at 4.11% from 2.5 million to 4.22 million units.
In other words, the annual growth rates of the five most proximate indicators of consumption over more than a decade have trailed in the 3% to 5.7% range. All these growth rates were lower than the annual real growth rate of 5.73% in the 2011-23 period. These are not the indicators of broad-based economic growth for a country starting from a low baseline like that of India. Bhargava may just about be right in his assessment of the potential growth rate of the automobile market in India.
For a massive economy like India, the binding constraint for the country sustaining high economic growth rates is the base of its consumption class. It needs a base of consumers whose assured and growing supply can support the kind of investments required to sustain those high growth rates. This base should span the spectrum from basic consumption to high-value consumption, with decreasing price sensitivity (and therefore higher margins).
This broadening of the base must manifest across both consumers and geographies. The number of consumers in each segment must increase (intensive margin), and the geographical footprints of consumption must expand (extensive margin).
On the spatial side, a market test for whether the economy is becoming more broad-based is to monitor the expansion of the popular markers of middle-class (as opposed to subsistence) consumption. The most definitive markers of such consumption are the popular (locally or nationally) brand retail chains of hotels, restaurants, clothing, consumer durables, grocery, and services (like hairdressing, hospitals, schools etc.).
In this context, two questions are important for understanding the consumption base of the Indian economy and how it’s evolving. What’s the current distribution of these shops? How’s the distribution changing spatially?
The Ken has a graphic from a Sanford Bernstein report that mapped about 20,000 outlets run by India’s top 30 retail and restaurant chains to the country’s 19,300 plus PIN codes. It finds that just over a fifth of these pin codes are home to all these stores and only 5% have more than five stores.
It’s a reflection of the narrow middle-class consumption base that the definitive markers of such consumption are confined to just a fifth of the population and in even smaller share of geographies. This must expand significantly if economic growth is to reach a sustained higher level.
It’s in this backdrop that we are now introducing environmental standards and pursuing climate change mitigation policies.
Before examining the costs of these standards, it’s worth pausing and taking a status check on what’s happening globally with climate change mitigation policies.
As the Chief Economic Advisor, Ananthanageswaran has written, the current basket of policies considered globally will place a disproportionate burden on developing countries and are a major headwind on their primary objective of poverty elimination. Any meaningful and fair proposal should take into account both the stock and flows of carbon emissions and apportion commitments accordingly, with primacy for the former. This will necessarily entail atleast some modest de-growth in developed economies. If such policies are unacceptable to electorates in developed countries, it’s hypocritical to assume that the electorates in poorer countries will accept self-restraints and forego their opportunities to improve their lives from their current impoverished baseline.
Like with any regulation, there are costs associated with such standards. The higher production costs translate to higher costs and lower affordability and reduced demand.
This reality is unavoidable. And it’s true for any kind of exogenous intervention or economic transition, including the efforts to formalise the economy. We know this from free trade, where happy theory of labour market adjustment has consistently differed from the stark reality of labour market dislocation and pain.
However, this does not mean that we should refrain from environmental standards or formalisation. Notwithstanding their costs, these reforms are not only essential for their own reasons but also in the long run increase productivity and usher economic progress.
The critical point to consider for public policy is the balance and speed with which these reforms should be pursued. If pushed too quickly without any balance, they will hinder the economic adjustment process and hurt demand and economic growth. For sure policy can and must facilitate and expedite the adjustment process. But there’s only so much resource and capacity-constrained governments in countries like India can do to address complex challenges like these.
It’s for these reasons, that economists’ argument that markets will adjust to accommodate those who lose jobs from trade liberalisation has not materialised in reality. Theory has consistently diverged from reality across countries. In fact, it can be stated with reasonable confidence that the economic and social costs associated with trade and immigration liberalisation policies pursued till date have been the two biggest contributors to electoral reverses in advanced countries in the last decade.
In conclusion, as we have written here, if developing countries like India pursue their climate mitigation policies too aggressively to win brownie points among a hypocritical global audience, poverty and impoverishment will consume their populations before climate change will. The final word on this to the CEA, “It is always desirable and necessary to have the freedom and autonomy to determine the pace of such a transition ourselves. Countries must own the energy transition”.