Saturday, October 24, 2009

Nudging on climate friendly food

Swedish companies have started labelling farm produce with its carbon foot-print to illustrate the impact of its production of distribution, and thereby "nudge" consumers into choosing more climate-friendly food products.

It is estimated (a 2005 study by Sweden’s national environmental agency) that about 25% of the emissions produced by people in industrialized nations can be traced to the food they eat. The Swedish government have already in place regulations that seek to provide preferential treatment or impose regulatory conditions to promote such food products. Don't be surprised if, after suggestions for an obesity tax, proposals for a climate change tax on food products, based on their carbon footprint, gathers steam!

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